MoBlog
by Erik Sass, Staff Writer
While the eternal wisdom of Sinbad (the comedian) holds that "women be shopping," when it comes to mobile it seems the opposite is true. Men are much more likely to … Read the whole story
by Wayne Friedman
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
by Wayne Friedman
Tweeting related to TV programming is primarily occurring around live airings of shows -- but significant Twitter activity continues in the days after an … Read the whole story
by Karl Greenberg
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales USA, tells "Marketing Daily" that the automaker's integration with Yahoo Fantasy Football is … Read the whole story
by Gavin O'Malley
Trying to regain its footing after a tumultuous year, Foursquare on Monday debuted an app tailor-made for Apple's iPad. The new app also includes … Read the whole story
by Joe Mandese
The Publicis Groupe Chairman-CEO turns prop in a new interactive video commemorating the holiday season. The YouTube video, part of this year's version of … Read the whole story
COMMENTARY
by Freddy Friedman
One thing is true for all marketers and app developers: retaining app users is difficult. There is likely a threshold of how many apps … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile marketers are getting a stark warning that they can either continue to throw display budget at consumers who aren't engaging, or they can … Read the whole story