Mobile Marketing Daily
Wednesday, December 24, 2014
  • Twitter Adds Mobile Analytics To App

    Managing and monitoring one's voice, popularity, and personal "brand" have become commonplace, and social networks are offering more sophisticated tools to do so.Twitter is … Read the whole story

  • Yahoo Aviate Introduces Search Without A Browser

    Aviate, a mobile home screen application owned by Yahoo, now allows Android smartphone owners to search for contacts or apps installed on their device, … Read the whole story

  • 2015: The End Of Browsing And Start Of Discovery Through Deep Links In Mobile Apps

    Brands should have a way to detect if their company's app lives on the consumer's device. Knowing this would allow brands to link directly … Read the whole story

  • Marriott Creates Social Network For Guests

    It was a busy year in social media -- so busy that inevitably I missed some cool stories. Here's a neat one from this … Read the whole story

  • Media Trends 2015: Precision TV, Everyday Memes, And Media With 'Pace And Purpose'

    That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story

  • DirecTV Bows Yaveo Spanish OTT Service

    DirecTV continues to bolster its digital Spanish-language offerings with the debut of Yaveo (from ya veo, "Now I see"), a new over-the-top streaming video … Read the whole story