Mobile Marketing Daily
Wednesday, December 31, 2014
  • 2015: The Year Brands Will Retool For The Age Of Mobile Finance

    At least they better, or they could get caught flat-footed as consumers start managing their financial lives remotely, according to Landor's 2015 Trends Report. … Read the whole story

  • 2015 Programmatic Predictions

    The programmatic ad industry's 2014 predictions were hit or miss, and it's time to once again break out the crystal ball and peer into … Read the whole story

  • Facebook Won't Face Class-Action For 'Invalid' Clicks

    Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charged them for invalid clicks, a federal appellate court has ruled. The marketers … Read the whole story

  • Email Remains Dominant Technology For Work, 'Social' Is An Also-Ran

    For all the focus on social media and the next generation of bright shiny communications technologies, the most important "digital tool" in the workforce … Read the whole story

  • Capital One Touts Wallet App, Apple Pay In New Ad

    The credit card firm is debuting a new spot during Wednesday night's Capital One Orange Bowl on ESPN. The ad was created by DDB, … Read the whole story

  • Beaconing & the World of Mobile Commerce

    As the year draws to a close, looking at what interested you the most in the world of mobile commerce this year comes down … Read the whole story