Mobile Marketing Daily
Monday, January 26, 2015
  • Merrell, Oculus Rift Take Virtual Hike Through Sundance

    The immersive experience is the first-ever commercial use of this "in motion" virtual reality, says Jamie Mandor, global brand marketing lead for Merrell. "Merrell … Read the whole story

  • Scouting Report: Why Cookies Were CES' Next Big Thing

    LAS VEGAS -- "This is going to be the biggest thing here," David Meeker, head of innovation for Isobar, said to me while walking … Read the whole story

  • Mobile Payments: Tap to Pay vs. the Credit Card Swipe

    As I tapped my iPhone 6 at a checkout register while making a quick purchase at a convenience store over the weekend, it again … Read the whole story

  • Two-Thirds Of Mobile App Developers Sell Programmatically

    Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up … Read the whole story

  • Turn Adds New 'Deal ID' Partners For Mobile, Video

    Demand-side platform Turn on Thursday added several new "Deal ID" integrations to mobile and video supply partners. Its new video and mobile Deal ID … Read the whole story