Many Google Glass-haters took Google's recent announcement that it was halting production of Google Glass and rolling up the Explorer program as a victory of commonsense over techno-douchery. But smart … Read the whole story
Tagga plans to release a cross-channel campaign management platform Tuesday, along with a way to score consumers based on their engagement with the brand. … Read the whole story
Are marketers really maximizing the potential of this platform? The new year is a great time for marketers to revisit their mobile strategies and … Read the whole story
The immersive experience is the first-ever commercial use of this "in motion" virtual reality, says Jamie Mandor, global brand marketing lead for Merrell. "Merrell … Read the whole story
It can take one click to make a purchase from a smartphone when consumers use a retailer's app that stores credit card and shipping … Read the whole story
Juice Mobile, a mobile ad tech firm, on Tuesday announced a partnership with Mediaocean, an ad management platform. The partnership will see Juice Mobile's … Read the whole story
In a recent study, Nielsen found that 39% of the 44% of consumers who plan to buy a new car in the next two … Read the whole story
Beaconing is one indicator of what a piece of the future of mobile commerce might look like. Rather than information being pushed to a … Read the whole story
A report released Tuesday suggests that marketers should consider the day of the week when making media buys. Mobile searches happen more often on … Read the whole story