MoBlog
by Steve Smith, Staff Writer
How do you get rapid scrollers to pay attention to your in-feed video ad? Well, it better not look much like a typical TV spot or even a pre-roll. Start … Read the whole story
by Gavin O'Malley
Twitter just made it easier for small and medium-sized businesses to promote Tweets that have already resonated well with their existing followers. Selected tweets … Read the whole story
by Wayne Friedman
ESPN is starting a local, market-specific advertising effort to help national brands connect with local sports fans. ESPN is launching Hometown, a new division … Read the whole story
by Laurie Sullivan
Microsoft Bing Ads will begin testing native ads on MSN.com, with plans to extend the advantage onto other platforms. Initial testing will begin in … Read the whole story
by Wendy Davis
Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to … Read the whole story
by Erik Sass
Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content. Currently available exclusively for the iPhone, … Read the whole story
by Larissa Faw
Founded in 2010, AdLarge Media, an independent audio advertising sales company representing radio, digital, and mobile content providers, has hired industry veteran John Zamoiski … Read the whole story
COMMENTARY
by Matt Tengler
The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' lack of experience with emerging mobile technology is keeping their organizations a step … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cisco Systems released its Visual Networking Index and Global Mobile Data Traffic Forecast Tuesday with several predictions and growth trends that marketers planning mobile … Read the whole story