MoBlog
by Steve Smith, Staff Writer
Each app category has its own rhythm of use throughout the day, but 8 p.m. is peak overall. Perhaps more important for marketers is not just when they can reach … Read the whole story
by Aaron Baar
"As marketers think about reaching new moms, mobile has to be a benchmark or a central part of [their plans]," Joe Laszlo, senior director … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
Beacons are so small yet such a big deal. That was one of the astute observations that struck me at the MediaPost IoT: Beacons … Read the whole story
by Wendy Davis
Microsoft's group-messaging app service GroupMe has prevailed in a lawsuit accusing it of violating a federal law by using an automated dialer to send … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile data traffic grew by 69% in 2014, and video accounts for most of that traffic. In fact, the amount of mobile video moving … Read the whole story
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by Amy Corr
Random iPhone App of the week: Polaris Slingshot launched an augmented reality app that places consumers practically in the driver's seat of the three-wheeled … Read the whole story
by Laurie Sullivan
Edmunds.com has rolled out a programmatic advertising platform that allows it to work more closely with a variety of consumer brands that are not … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Without a viable Web search engine to call its own, Apple has become the first company to reach a market value of $700 billion, … Read the whole story
by Sarah Mahoney
Brian Tilzer, CVS Health's SVP and chief digital officer, tells "Marketing Daily," "It was important to make the mobile experience more convenient to empower … Read the whole story
by Larissa Faw
Whirlpool is reporting results from a contest tied to its Grammy's commercial, which executives say "exceeded expectations." First, the brand was able to work … Read the whole story
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by Tyler Loechner
Mobile ad tech firm Juice Mobile on Wednesday announced it has opened an office in Waterloo, Canada. Read the whole story
by Karlene Lukovitz
A new campaign for Perrier mineral water features "District Perrier," a party destination that can be experienced through Tumblr-based and other digital content and … Read the whole story