MoBlog
by Steve Smith, Staff Writer
A new primer from the IAB demonstrates how location data from mobile is not just for mobile ad targeting. Increasingly, it is playing a role in attribution for all manner … Read the whole story
by Laurie Sullivan
Consumers feel much more comfortable these days making purchases on their smartphones. But slow-loading Web pages and apps, inadequate security, troubling navigation and purchases … Read the whole story
COMMENTARY
by Matt Asay
If companies want to be in the top tier -- the 20 percent of companies with a well-defined mobile strategy -- they can start … Read the whole story
by Gavin O'Malley
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The latest edition of the CMO Survey from Duke University's Fuqua School of Business had good news and bad news where social media is … Read the whole story
by Tyler Loechner
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Thursday announced an update to its self-serve ad platform to include Facebook … Read the whole story
by Laurie Sullivan
Paris-based retargeting firm Criteo announced Wednesday the acquisition of DataPop for an undisclosed sum. The L.A.-based company specializes in supporting brands looking for help … Read the whole story