A new primer from the IAB demonstrates how location data from mobile is not just for mobile ad targeting. Increasingly, it is playing a role in attribution for all manner … Read the whole story
Consumers feel much more comfortable these days making purchases on their smartphones. But slow-loading Web pages and apps, inadequate security, troubling navigation and purchases … Read the whole story
If companies want to be in the top tier -- the 20 percent of companies with a well-defined mobile strategy -- they can start … Read the whole story
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
The latest edition of the CMO Survey from Duke University's Fuqua School of Business had good news and bad news where social media is … Read the whole story
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Thursday announced an update to its self-serve ad platform to include Facebook … Read the whole story
Paris-based retargeting firm Criteo announced Wednesday the acquisition of DataPop for an undisclosed sum. The L.A.-based company specializes in supporting brands looking for help … Read the whole story