Overtaxed or merely lazy parents, take heart! You will soon have yet another source of kid-friendly mobile content to serve up to your beloved offspring when they just won't shut... … Read the whole story
AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus … Read the whole story
Mobility opens up new opportunities for narrowcasting to niche video tastes. But it also requires a re-thinking of the interfaces we need to access … Read the whole story
While broadcast advertising revenues may be stagnant, the radio industry's local digital ad revenues will continue growing at a double-digit rate in 2015, per … Read the whole story
Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from … Read the whole story
Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the … Read the whole story
One of major obstacles to mobile commerce is less the technology and more the knowledge about the technology. This point was driven home at … Read the whole story
Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that … Read the whole story