MoBlog
by Erik Sass, Staff Writer
More people are using mobile devices to access the Internet, but this doesn't mean desktop is in decline. In fact, desktop Internet usage continues to grow too, albeit at a … Read the whole story
by Laurie Sullivan
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story
COMMENTARY
by Valerie Vacante
The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your agency team helps to … Read the whole story
by Tyler Loechner
Verve, a Mumbai, India-based mobile ad platform, on Tuesday announced it has raised $11 million in funding from Maverick Capital Ventures, the venture capital … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More ads or deals are coming to mobile mall shoppers, courtesy of the mall's WiFi. Following an introduction in a shopping center chain last … Read the whole story
by Tyler Loechner
Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced it has entered the mobile world with the launch of a new, mobile-focused … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of the lesser-known companies in mobile payments just got a major boost. Way back in August 2013, I was having a conversation with … Read the whole story
by Laurie Sullivan
Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The … Read the whole story
by Wendy Davis
The Federal Trade Commission says in new court papers that it is entitled to continue pursuing a lawsuit against AT&T, despite the new net … Read the whole story
by Laurie Sullivan
Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of … Read the whole story
by Erik Sass
Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home … Read the whole story
by Erik Sass
HTC launched three new products at the 2015 Mobile World Congress, including smartphone HTC One M9, fitness tracker Grip and virtual reality experience Vive. … Read the whole story