MoBlog
by Steve Smith, Staff Writer
Smartphone penetration is much, much higher among multicultural mobile customers than the overall population. This is a scenario that has played out throughout the digital era. But now "multicultural"
represents … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's a clear chasm between the haves and the have-nots when it comes to mobile Web site performance. Best performers saw the highest-percentage increase … Read the whole story
COMMENTARY
by Jason Wolfson
Mobile programmatic is the automated buying and selling of media on a mobile device. This type of ad buy removes the need for manual … Read the whole story
by Wayne Friedman
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
by Larissa Faw
Havas Worldwide Chicago has built its own Tinder profile to seek candidates for its Summer Internship program. "There is a tremendous amount of talent … Read the whole story