MoBlog
by Steve Smith, Staff Writer
Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the blame rests with their own companies, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies … Read the whole story
by Laurie Sullivan
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook, a mobile-first company, has bought the shopping search engine TheFind, with plans to capitalize on the technology and close it down. Some members … Read the whole story
by Laurie Sullivan
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data … Read the whole story