Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the blame rests with their own companies, … Read the whole story
There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies … Read the whole story
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
Facebook, a mobile-first company, has bought the shopping search engine TheFind, with plans to capitalize on the technology and close it down. Some members … Read the whole story
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track … Read the whole story
It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data … Read the whole story