MoBlog
by Steve Smith, Staff Writer
Media consumers have always mashed up and played with their content. But now publishers and marketers have the opportunity to help the audience reconstitute and reinvent media for themselves. Read the whole story
by Laurie Sullivan
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
by Joe Mandese
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story
by Laurie Sullivan
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The concept of mobile commerce, or at least mobile payments, has been relatively straightforward, with various twists. At the core, a person uses their … Read the whole story
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by Thom Forbes
"Becoming Steve Jobs," an unauthorized biography that will be released tomorrow, has not only been garnering headlines for a "Fast Company" excerpt and selected … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The revelations of widespread government surveillance by NSA contractor Edward Snowden may have dominated public discussion, but they didn't have much impact on how … Read the whole story