MoBlog
by Erik Sass, Staff Writer
You know how advertisers are always going on about the need for flexibility and transparency? Well, this jargon may soon have a rather different connotation, if Samsung follows through on … Read the whole story
by Erik Sass
The total print and online audience for American consumer magazines increased 12.6% from 1.5 billion in February 2014 to 1.7 billion in February 2015, … Read the whole story
COMMENTARY
by Melinda Krueger, Op-Ed Contributor
If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content … Read the whole story
by Gavin O'Malley
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
COMMENTARY
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Every year, screens get thinner, data gets faster, and the technology around us becomes increasingly complex. The original E. Jerome McCarthy paradigm still matters-Product, … Read the whole story
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by Tyler Loechner
Mobile ad firm Amobee on Tuesday announced a partnership that will see SonoTrend's TV data technology integrated into the Amobee Exchange. The partnership will … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story
by Laurie Sullivan
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
by Erik Sass
Medea, Inc. is producing a new premium vodka with an LED message band incorporated into the bottle, which allows imbibers to display messages sent … Read the whole story