Mobile Marketing Daily
Wednesday, March 25, 2015
  • Magazine Audience Grows Online

    The total print and online audience for American consumer magazines increased 12.6% from 1.5 billion in February 2014 to 1.7 billion in February 2015, … Read the whole story

  • What Is Your Quit Rate?

    If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content … Read the whole story

  • Twitter Tests Auto-Play Video Ads

    Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story

  • How Today's Tech Changes The 4Ps Of Marketing

    Every year, screens get thinner, data gets faster, and the technology around us becomes increasingly complex. The original E. Jerome McCarthy paradigm still matters-Product, … Read the whole story

  • Amobee Adds Real-Time TV Data To Mobile Ad Exchange

    Mobile ad firm Amobee on Tuesday announced a partnership that will see SonoTrend's TV data technology integrated into the Amobee Exchange. The partnership will … Read the whole story

  • Facebook In Talks To Host News Content

    David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story

  • Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns

    Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story

  • Interactive Medea Liquor Bottles? There's An App For That

    Medea, Inc. is producing a new premium vodka with an LED message band incorporated into the bottle, which allows imbibers to display messages sent … Read the whole story