MoBlog
by Erik Sass, Staff Writer
Long the premium credit card provider, American Express has recently hit a rough patch. It's lost branded card partnerships with companies like Costco and JetBlue, and faced competitors encroaching
on … Read the whole story
by Gavin O'Malley
Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users … Read the whole story
COMMENTARY
by Tim Jenkins
Targeting by location alone does not negate the need for audience targeting. Advertisers who are too focused on location may overlook the most basic … Read the whole story
by Gavin O'Malley
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
At yesterday's Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition, … Read the whole story
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by Tyler Loechner
Mobile ad firm Amobee on Tuesday announced a partnership that will see SonoTrend's TV data technology integrated into the Amobee Exchange. The partnership will … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new 2015 data from comScore Inc., in the new mobile economy, many U.S. consumers' home desktop PCs are fossils gathering dust as … Read the whole story
by Wendy Davis
Apple will have to face a privacy lawsuit by a group of iPhone users who say the company enabled developers to access people's address … Read the whole story
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by Laurie Sullivan
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
by Steve McClellan
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
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by Gavin O'Malley
Along with a complete reimagining of its Messenger service, Facebook on Wednesday introduced a new Analytics for Apps service. The new service should help … Read the whole story