Long the premium credit card provider, American Express has recently hit a rough patch. It's lost branded card partnerships with companies like Costco and JetBlue, and faced competitors encroaching on … Read the whole story
Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users … Read the whole story
Targeting by location alone does not negate the need for audience targeting. Advertisers who are too focused on location may overlook the most basic … Read the whole story
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
At yesterday's Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition, … Read the whole story
Mobile ad firm Amobee on Tuesday announced a partnership that will see SonoTrend's TV data technology integrated into the Amobee Exchange. The partnership will … Read the whole story
According to new 2015 data from comScore Inc., in the new mobile economy, many U.S. consumers' home desktop PCs are fossils gathering dust as … Read the whole story
Apple will have to face a privacy lawsuit by a group of iPhone users who say the company enabled developers to access people's address … Read the whole story
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
Along with a complete reimagining of its Messenger service, Facebook on Wednesday introduced a new Analytics for Apps service. The new service should help … Read the whole story