In the ideal media world, ad-supported products are able to compete with paid rivals because people are willing to put up with a little inconvenience in return for getting something … Read the whole story
For all of the effort publishers are exerting to provide readers with the perfect mobile experience, many in the digital advertising industry seem content … Read the whole story
Ello, the newish social network that eschews advertising and has been called the "anti-Facebook," has unveiled a revamped version with a slick new interface … Read the whole story
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
Verizon has followed through on a promise made earlier this year to let people avoid a controversial technology that relies on injecting tracking code … Read the whole story
Other celebrities can have a huge impact on brands. Case in point: Will Ferrell's recent visit to The Tonight Show on NBC dressed as … Read the whole story
Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in … Read the whole story