Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story

With an eye on simplicity and user-friendliness, Twitter is retiring #discover and activity tabs for all iOS and Android mobile users, and moving trends … Read the whole story

Gravy, a location-based data analytics firm, on Thursday announced it has closed a $7.6 million round of Series A funding. Participating investors included Gannett … Read the whole story

More shoppers walking by are going into stores and, once inside, are spending more time there. Of total foot traffic, about 1 in 10 … Read the whole story

Google won't have to face a class-action lawsuit by parents who say they were wrongly billed for in-app purchases by their children, a federal … Read the whole story

While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of … Read the whole story

Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story

To help advertisers and media buyers keep pace with this fast-growing new medium, the Interactive Advertising Bureau is publishing a new Digital Audio Buyer's … Read the whole story