MoBlog
by Steve Smith, Staff Writer
At this point the overwhelming majority of social media interactions and most video and search activity is happening on a device. Is "mobile" even a distinction worth making anymore, when … Read the whole story
COMMENTARY
by Jill Kocher
"Mobilegeddon" hits Google search results on Tuesday, April 21. Whether your business is prepared or not depends entirely on whether Google deems your site … Read the whole story
-
by Joe Mandese
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While projections of the scope of the mobile commerce market are huge by any measure, the addition of millions of connected devices promises to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
by Erik Sass
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story
by Laurie Sullivan
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story