At this point the overwhelming majority of social media interactions and most video and search activity is happening on a device. Is "mobile" even a distinction worth making anymore, when … Read the whole story
"Mobilegeddon" hits Google search results on Tuesday, April 21. Whether your business is prepared or not depends entirely on whether Google deems your site … Read the whole story
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
While projections of the scope of the mobile commerce market are huge by any measure, the addition of millions of connected devices promises to … Read the whole story
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story