Mobile data and cross-platform analytics firm PlaceIQ is launching a major international expansion with a new division covering Europe, the Middle East, and Africa, the company announced today. Led by … Read the whole story
WiFi, Bluetooth and vehicle-to-vehicle safety communications could be on a collision course unless the government figures out a way to share spectrum. Over the … Read the whole story
April 21, 2015 will be remembered as one of the most significant days in the history of the Internet, as the world's largest online … Read the whole story
While the Interactive Advertising Bureau and PwC still don't break programmatic out as a share of total digital ad spending, the release of 2014 … Read the whole story
'The Wall Street Journal' has unveiled a redesigned Web site that will be consistent across different devices, complementing its recently relaunched Android app. The … Read the whole story
Overall, shopping apps have the highest penetration in the U.S. and Amazon's Android dominance does not extend as much outside. A new international study … Read the whole story
"This is all about turning the fitness tracking trend on its head and playing off Joe Boxer's irreverent [tone]," says Jamie Stein, vice president … Read the whole story
TV may not be going away, but the TV set itself is on the decline. Slowly but surely, TV viewing is rising on other … Read the whole story
Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad … Read the whole story
According to new figures from eMarketer, the global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending and … Read the whole story
Thought your organic reach and referral traffic couldn't get any lower on Facebook? Well, the social giant just announced more News Feed changes, which … Read the whole story
One hospitality brand described behavioral changes based on more consumers using their mobile phone to search for goods and services. The brand marketer said … Read the whole story
Google spent $5.47 million on lobbying in the first quarter -- more than all tech and telecom companies. That's up 45 percent over the … Read the whole story
For, oh, at least the past 7-10 years, every prognosticator has gleefully been promising "this is the year of mobile!" to the point where … Read the whole story
Continuing its war on haters, trolls and all manner of aggressors, Twitter on Tuesday expanded its definition of prohibited content to include "threats of … Read the whole story
Mobilegeddon has struck -- and considering that one in five of the UK's top brands were outed earlier this month for not being mobile-friendly, … Read the whole story
Yahoo reported Tuesday that search volume rose in the first quarter of 2015, with searches reaching a five-year high. The partnership with Mozilla was … Read the whole story
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
The major television broadcasters have agreed to accept $950,000 from Aereo to settle claims that the online video distributor infringed copyright by streaming TV … Read the whole story
Programmatic audience targeting is not new to the political spectrum. In fact, some might argue that political media campaign strategists have been among the … Read the whole story