MoBlog
by Erik Sass, Staff Writer
With search still playing a dominant role in content discovery and e-commerce, Google's announcement earlier this year that it was revising search algorithms to favor mobile-friendly sites caused some
understandable … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
H2H, or human-to-human marketing, is a big buzzword in digital marketing circles right now. As so many campaigns become tech-based and "me too," the … Read the whole story
by Tyler Loechner
Twitter this week announced it has acquired TellApart, an ad tech firm specializing in cross-device ad retargeting. According to a Form 8-K filed to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Internet advertising revenue report covering Q4 and full-year 2014 indicates that online ad spending grew by 15.6% year-over-year in 2014, from $42.8 billion to … Read the whole story
-
by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
by Laurie Sullivan
The multimillion-dollar cost of building and maintaining a programmatic platform could slow industry growth for those that lack the funds -- and may force … Read the whole story
by Wayne Friedman
New video technology is yielding more overall TV-video viewing and more group TV viewing. Smart TVs remain the preferred viewing screen in homes with … Read the whole story