MoBlog
by Steve Smith, Staff Writer
Catalina and 4Info claim they have solid numbers to show how effective well-targeted mobile banner ads can be for moving the retail sales needle. We meet this news with mixed … Read the whole story
by Laurie Sullivan
Venture capital investments dedicated to Internet and mobile search companies topped more than 50 deals in the past two years, per recent research. Venture … Read the whole story
COMMENTARY
by Melinda Krueger, Op-Ed Contributor
Our biggest challenge as marketers is scaling our programs for the unengaged. How can we earn a place on their phone screens -- the … Read the whole story
by Gavin O'Malley
New research shows a strong correlation between social engagement and higher tune-in rates. Users who click on shared content about a particular TV series … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facing pressure from regulators, AT&T said today that it will revise its practice of throttling some smartphone users who subscribe to old, unlimited data … Read the whole story
by Larissa Faw
Expertise in emerging trends -- tech and otherwise -- is now the number one skill that clients value most in their agency partners, up … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The door to beaconing just swung open a lot wider. The mega-digital-offers company RetailMeNot is partnering with beacon platform Swirl to extend beaconing at … Read the whole story
by Laurie Sullivan
More searches on Google now take place on mobile devices compared with desktop in more than 10 countries, including the United States and Canada, … Read the whole story
-
by Amy Corr
Random iPhone App of the week: Joe Boxer launched the Inactivity Tracker, an app that tracks doing nothing. For those who are lazy or … Read the whole story