MoBlog
by Erik Sass, Staff Writer
There are significant differences in the ways men and women use mobile apps, according to a new report from Liftoff, which tracks downloads and usage and compiles the data in … Read the whole story
by Laurie Sullivan
Flurry Analytics from Yahoo now fully supports Apple Watch Analytics. It allows thousands of developer partners to understand how those wearing the device engage … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which … Read the whole story
by Gavin O'Malley
Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first-quarter revenue -- to $625.1 million -- and adjusted earnings per … Read the whole story
by Tyler Loechner
The amount of pre-roll video inventory available for programmatic buying nearly doubled in the first quarter of 2015 over the final quarter of 2014, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative … Read the whole story
by Wendy Davis
Starting in September, ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across … Read the whole story
by Gavin O'Malley
Determined to return Flickr to its former glory, Yahoo just relaunched the photo-sharing platform with a focus on mobile and archival management. A new … Read the whole story
COMMENTARY
by OMMA Editors
Appy Awards Wearables, Vonage Mobile Read the whole story
by Steve McClellan
As part of the MDC Partners network, Y Media Labs will provide MDC with agencies streamlined access to mobile strategy, design, and development capabilities, … Read the whole story