MoBlog
by Erik Sass, Staff Writer
Mobile search ads have a significant impact on consumers' in-store purchase decisions, according to new research from Google first reported by The Wall Street Journal. The results suggest that Google … Read the whole story
COMMENTARY
by Emily Del Greco
In examining mobile advertising leaders, there are a few commonalities among them that would suggest a recipe for good mobile media investment. These buyers … Read the whole story
COMMENTARY
by Kevin Lange
The moment has arrived for "in-the-moment" video. For the most part, the videos that break out to go viral or become memes are typically … Read the whole story
by Laurie Sullivan
Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There still could be even more interesting twists and turns along the road to mobile commerce. During a discussion around wearable devices at the … Read the whole story
by Wayne Friedman
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story