MoBlog
by Steve Smith, Staff Writer
Apple's acquisition of Metaio, a pioneer in augmented reality, can only be good news for AR's prospects as a way to knit together digital and real worlds. Let's hope Apple … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's still a lot of mobile scanning going on. While talk about QR codes has moved to the back burner, being replaced by the … Read the whole story
by Joe Mandese
The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. Consumers reported action responses, purchases, online searches, brand-related social … Read the whole story
by Larissa Faw
Around the world people will spend 492 minutes -- or more than eight hours a day -- consuming media this year, up 1.4% from … Read the whole story