MoBlog
by Erik Sass, Staff Writer
YouTube's strategy over the next 10 years will focus overwhelmingly on mobile consumption, according to The Guardian, citing an interview with Robert Kyncl, YouTube's head of content and business
operations. … Read the whole story
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by Steve McClellan
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story
by Tyler Loechner
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad tech provider that powers the exchange, continue to expand their partnership. The two … Read the whole story
by Laurie Sullivan
SMB retailers only spend about $700 annually on paid search, which suggests that search engines are failing to attract small local businesses with a … Read the whole story
by Joe Mandese
The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention … Read the whole story
by Laurie Sullivan
XpressBuy created an advertising platform and business model that allows AT&T, Verizon,T-Mobile, and Sprint to earn billions in supplemental revenue. The platform enables retailers … Read the whole story
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by Wayne Friedman
Pure-play digital advertising platforms' growth rate continues to surpass both broadcast TV and cable TV gains. Digital advertising sales -- excluding those online revenues … Read the whole story
by Aaron Baar
Helen Thomas, CEO of Touchjet, tells "Marketing Daily": "Moms are constantly looking for ways to balance the amount of solitary technology their kids use … Read the whole story
COMMENTARY
by Bob Estrada
Millennials are more difficult to connect with, impress, convince and entertain than any other generation before them. So, the challenge was clear: get Millennials' … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's still a lot of mobile scanning going on. While talk about QR codes has moved to the back burner, being replaced by the … Read the whole story