MoBlog
by Erik Sass, Staff Writer
Americans are watching more and more mobile video, but ad dollars aren't migrating to the new medium as quickly as might be expected, according to a new report from eMarketer. … Read the whole story
COMMENTARY
by Brett Kohn
With brands looking to reach consumers where they live-increasingly on their phones-marketers need to become more sophisticated about their approach. Even though a majority … Read the whole story
by Laurie Sullivan
Google on Thursday took its Brand Lift metrics mobile and expanded features to include measuring ad lift in consideration, favorability and purchase intent for … Read the whole story
by Laurie Sullivan
Lycos, one of the first Internet search engines and portals, took another turn Thursday by announcing that next week it will launch Lycos Life, … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
Advertisers have put more effort into attacking ad-blocking technology than addressing the curse of poor-quality ads that trick users to click on them. Hence, … Read the whole story