MoBlog
by Erik Sass, Staff Writer
Mobile data is providing unexpected insights into all sorts of aspects of human behavior -- and now you can add depressed moping to the list. Economists are now using anonymized … Read the whole story
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by Thom Forbes
Like songs leaked on music-sharing site before their official release, the big news of the Apple Worldwide Developers Conference (WWDC) opening today has already … Read the whole story
by Erik Sass
Snaps, which helps marketers engage with consumers' social worlds with branded emojis, has unveiled a new content management system for messaging campaigns. Marketers can … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in … Read the whole story
by Wayne Friedman
Mobile video increasingly isn't just about short-form videos. A new IAB global survey finds that nearly 40% of people questioned say they watch videos … Read the whole story
COMMENTARY
by Irfon Watkins, Op-Ed Contributor
HTML5 support was not added to VPAID until 2012. The repercussions of this still being felt throughout the video advertising industry today. But the … Read the whole story