MoBlog
by Steve Smith, Staff Writer
An early example of branded live streaming from Bolthouse Farms tells us a bit about the potential of the form. Brands can craft little adventures worth taking with the unique … Read the whole story
by Laurie Sullivan
Apple has announced an application programming interface (API) to deep link content within apps, making it searchable, through a proactive assistant as part of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The experience of wearing the Apple Watch for the past month is valuable in wholly unexpected, indirect, existential ways. It adds little direct value … Read the whole story
by Wayne Friedman
To promote and grow local TV news on mobile/connected TV devices, five major broadcast television station groups have started up a new venture called … Read the whole story
by Wayne Friedman
Mobile video increasingly isn't just about short-form videos. A new IAB global survey finds that nearly 40% of people questioned say they watch videos … Read the whole story
by Wendy Davis
Verizon has no right to involve itself in a class-action privacy lawsuit against Turn, consumers who are suing the ad tech company say. They're … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While mobile shopping is big, shopping in a store remains a lot bigger. Study after study shows that the overwhelming number of consumers prefers … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in … Read the whole story