MoBlog
by Erik Sass, Staff Writer
Mass livery service Uber has released a mobile game called Uber Drive that lets the player inhabit the world of an Uber driver, in the hopes of convincing some of … Read the whole story
by Tyler Loechner
AdTheorent, a mobile ad network that supports real-time bidding (RTB), on Monday announced new fraud detection technology that it claims significantly cleans up the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The consumer choice of using a retailer's app or website to shop remains unsettled. Some major retailers have found that their customers prefer using … Read the whole story
by Tyler Loechner
Adelphic, a mobile-focused demand-side platform (DSP), is expanding to new screens. The company on Monday announced it has plugged into Facebook's LiveRail, a supply-side … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook has realised the importance of time in measuring engagement, and that can only be good news for brands favouring thought leadership over clickbait … Read the whole story
by Tanya Gazdik
Few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the … Read the whole story
COMMENTARY
by Susan Frech, Columnist
Word-of-mouth recommendations have been influencing purchase for decades, but technology, the Internet and social media have had a tremendous impact on the continual change … Read the whole story
by Erik Sass
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through a deal with marketing technology firm Unified. The relationship will give iHeartMedia access … Read the whole story