Havas Group's pure-play mobile practice, Mobext, has signed a deal with Shazam, giving it access to the latter's data and services for mobile retargeting and profiling of mobile users around … Read the whole story
As a news alert and interactive device, the Apple Watch remains unconvincing. But it is proving most valuable to me in its ability to … Read the whole story
Digital ad tech firm Centro has announced that its demand-side platform is now plugged into several ad exchanges -- including Google's DoubleClick and Dailymotion … Read the whole story
The latest issue of the Journal of Advertising Research includes a very interesting article by comScore co-founder Gian Fulgoni titled "The Rise of the … Read the whole story
No mere side act, Facebook is extremely bullish about Messenger and its potential as a standalone consumer service. The social giant is no longer … Read the whole story
Retailers have an eye on mobile payments but see other pressing issues ahead of what customers may be adopting. More than a third (37%) … Read the whole story
Craigslist has settled its long-running lawsuit against 3Taps, which allegedly scraped data from the listings site in order to help developers mesh Craigslist's apartment … Read the whole story