MoBlog
by Steve Smith, Staff Writer
Four decades into the interactive gaming era, and marketers still struggle to leverage this new medium in the way they did radio, print and TV. The upcoming Trivia Crack sequel … Read the whole story
by Tyler Loechner
Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report … Read the whole story
COMMENTARY
by Ambarish Mitra
Over the years, many innovative products have been misinterpreted as "disruptive." No technology - no matter how innovative - is inherently disruptive. While seemingly … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smartphone shoppers look to Google for information but when it comes to making a purchase, the road starts at Amazon. When consumers with smartphones … Read the whole story
by Joe Mandese
U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
by Gavin O'Malley
There's nothing wrong with Twitter. At least, the service itself is fine. The company's problem is more a matter of perception -- or misperceptions … Read the whole story