After several years of so-so fitness trackers and the abomination known as Google Glass, the debut of Apple Watch was supposed to inaugurate the age of wearable devices, taking them … Read the whole story
The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts … Read the whole story
This is the eighth summer of the iPhone era, and the eighth year of these columns. What better time to put on a true … Read the whole story
Celebrating one year of mobile app promotion on their blog, Twitter announced three new beta features for app install advertisers. The features promise to … Read the whole story
For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the "year of mobile." I'm here to tell you … Read the whole story
As the world of beacon-powered advertising grows larger, the tech behind it gets smaller. Gimbal this week announced new USB beacon hardware that uses … Read the whole story
So it's pretty much pop-culture Christmas + SXSW in San Diego this week, as Comic-Con opens officially Thursday morning. What we're looking for are … Read the whole story
A lingering concern has been that different viewability vendors, measuring the exact same campaign, may yield different results -- even if all are accredited … Read the whole story
As part of a broader strategic realignment, Microsoft announced plans on Thursday to cut roughly 7,800 jobs. The bloodletting will mostly impact the company's … Read the whole story
Tinder users can now confirm the authenticity of their interactions with celebrities and other public figures. The dating app is adding verified symbols to … Read the whole story
Consumers are getting a new streaming audio option courtesy of iHeartMedia and AT&T U-verse, which are joining forces to launch iHeartRadio for U-verse TV … Read the whole story