MoBlog
by Erik Sass, Staff Writer
Amazon Web Services is making app testing easier with a new service, the AWS Device Farm, which allows developers to run their apps on a whole range of real devices … Read the whole story
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by Ben Frederick
In a deal that has been over a year in the making, SITO Mobile, a mobile engagement platform provider, acquired Hipcricket's advertising business. Assets … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
TV ad tech firm Simulmedia has long -- with long being a relative term here, as the company was founded in 2009 -- emulated … Read the whole story
by Ben Frederick
The Vizury-AppsFlyer partnership intends to make it easier for mobile marketers to re-engage consumers with little-used apps. Read the whole story
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by Ben Frederick
Ad placement could have just as much of an effect on click-through rate as what companies are advertising. The type of creative used also … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Online purchasing by smartphone is going up and tablet purchasing is going down. Smartphones now account for 64% of all mobile transactions, according to … Read the whole story
by Tyler Loechner
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millennial Media. The price discussions are currently in the $300 million to $350 … Read the whole story
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by Tyler Loechner
Light Reaction, the mobile-focused unit launched by WPP's programmatic buying arm Xaxis last month, on Thursday announced it has hired two managing directors to … Read the whole story