MoBlog
by Steve Smith, Staff Writer
Mobile ads should not just be smaller, location-aware, or "native" in the familiar sense. Their basic functionality should conform to the mobile use cases. Read the whole story
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by Ben Frederick
USA Today publisher Gannett announced a mobile iteration of its Gravity video ads. The ad unit is available today in the USA Today native … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Are you a mobile addict? If so, you're one of 280 million mobile addicts globally, a size close to the entire population of the … Read the whole story
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by Ben Frederick
InMobi, a Bangalore-based company, unveiled Miip last night, a discovery platform that provides curated content for users in apps via a mascot - a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In its beta version, Apple's News aggregation app does what Apple tends to do lately: improving on an established genre without rethinking it. The … Read the whole story
by Ben Frederick
Light Reaction, the new, mobile-focused unit inside WPP's Xaxis, on Wednesday announced the introduction of a feature called M-Call, a click-to-call product marketers can … Read the whole story
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by Ben Frederick
Klick Push is expanding its sphere of engagement. The company announced three new partnerships with email marketers: Sailthru, Oracle's Responsys, and Emma. The new … Read the whole story
by Laurie Sullivan
Google's Purchase on Google might make it easier for consumers to buy products directly from mobile search ads, but merchants will still handle the … Read the whole story
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by Gavin O'Malley
While the market for live-streaming apps is still taking shape, new findings show that Twitter's Periscope has a healthy lead on Meerkat. Since its … Read the whole story
by Laurie Sullivan
Mobile messaging apps present an interesting opportunity for marketers to become part of the consumer conversation, especially when it comes to mobile addicts, who … Read the whole story
by Laurie Sullivan
Amazon remains a much larger competitor for Google text ads. Merkle RKG analysis suggests when its advertising agency clients ran both Amazon Product Ads … Read the whole story