Mobile Marketing Daily
Tuesday, July 21, 2015
  • Mobile Programmatic Ad Campaigns On Rise

    Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 than previous quarter. Better metrics tools help target key segments. Read the whole story

  • Instagram Adds Search To Web

    For the first time in its nearly 5-year history, Instagram has added a search bar to its Web site. Encouraging mobile use -- and … Read the whole story

  • Will 'Direct Response' Ads Undermine 'My Response' To Instagram?

    Instagram is about to open its platform to all advertisers, using self-serve technology and direct-response functionality. But is Instagram really a "call to action" … Read the whole story

  • Will 'Direct Response' Ads Undermine 'My Response' To Instagram?

    Instagram is about to open its platform to all advertisers, using self-serve technology and direct response functionality. But is Instagram really a "call to … Read the whole story

  • Mobile Payments Meet Biometrics (In a Big Way)

    More smartphones are coming with technology that could be the jolt that mobile payments have been patiently waiting for. Within five years, 100% of … Read the whole story

  • Kinetic Social Raises $17.5M, Expands Tech And Talent

    Kinetic Social just raised $17.5 million in financing. The company plans to use the fresh funds to further develop its core marketing technology platform. Read the whole story

  • Sling TV Effort Urges Millennials To Resist Pay TV Bullying

    For all the talk of consumers being in control, there's one place where they are still at the mercy of the companies in charge: … Read the whole story