MoBlog
by Erik Sass, Staff Writer
Most digital automotive ads are delivered too late in the consumer purchase decision cycle, and advertisers would do well to shift dollars to mobile ads that reach consumers earlier, before … Read the whole story
by Ben Frederick
A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story
by Laurie Sullivan
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story
by Wendy Davis
Microsoft has been hit with a potential class-action lawsuit alleging that it inundates Web users with unwanted text messages as part of a "relentless … Read the whole story
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by Ben Frederick
A social video startup is slowly but steadily building a group of dedicated users. Initially intended as a question-and-answer social video app, Weev quickly … Read the whole story
COMMENTARY
by Alvin Bowles, Op-Ed Contributor
Viewability is a major priority in all digital advertising today, but nowhere is this more challenging than in the world of in-app mobile video … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Most major companies have Internet of Things initiatives in place today and they're reaping rewards from those investments. Businesses investing in IoT initiatives are … Read the whole story