Mobile Marketing Daily
Thursday, July 23, 2015
  • Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly

    A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story

  • Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'

    Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story

  • Microsoft Accused Of Spamming Mobile Users

    Microsoft has been hit with a potential class-action lawsuit alleging that it inundates Web users with unwanted text messages as part of a "relentless … Read the whole story

  • Weev Brings Conversation To Social Video

    A social video startup is slowly but steadily building a group of dedicated users. Initially intended as a question-and-answer social video app, Weev quickly … Read the whole story

  • Mobile Video Ads: Viewability In Eye Of The Beholder

    Viewability is a major priority in all digital advertising today, but nowhere is this more challenging than in the world of in-app mobile video … Read the whole story

  • 79% of Big Companies Using IoT Technologies

    Most major companies have Internet of Things initiatives in place today and they're reaping rewards from those investments. Businesses investing in IoT initiatives are … Read the whole story