Mobile Marketing Daily
Friday, July 24, 2015
  • Emogi Partners With Kargo To Measure Ad Engagement

    Instead of just dismissing ads, a startup is asking consumers to select their feelings about ads using emoji. Emogi's platform, called Emotion Engine, allows … Read the whole story

  • In Store Mobile Shopping: 57% Want a Location-Targeted Deal

    It's hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself. … Read the whole story

  • Sony Mobile Starts Drone Business for New Market

    While millions of beacons and sensors get deployed on the ground all over the world, another part of the Internet of Things is going … Read the whole story

  • Mobile Taking More Of The Search Budget Amid Challenges

    Mobile continues to drive brand budgets in search advertising as nearby searches rise. The Americas saw double-digit year-over-year growth in search advertising spend, mostly … Read the whole story

  • YouTube's Journey To Reinvent Television On Mobile

    YouTube CEO Susan Wojcicki promised to add virtual reality and 3D support for videos that play back in its 360-degree format. The announcement, made … Read the whole story

  • Mobile Cost Per Click Continues To Rise

    The party's almost over for marketers who thought they could continue to bid less on mobile campaign keywords, compared with the price paid for … Read the whole story

  • BSSP Powers Positivity In New Campaign For HTC

    Hating is rampant in social media. Now mobile brand HTC and agency BSSP demonstrate how social media can be more uplifting with the new … Read the whole story