By 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's … Read the whole story

iHeartRadio is launching an iHeartRadio Discover channel. The new partnership gives Snapchat Discover users access to custom-created content by the music service. Read the whole story

Google will permanently remove mobile app interstitials based on a recent study it ran showing the disruption the ads cause consumers while using a … Read the whole story

Mobile audience data platform PushSpring announced that their Series A investment round, led by Trilogy Equity Partners, closed today at $5 million. Read the whole story

The completion of back-to-school shopping is running a bit late this year and, as expected, smartphone activity will be a big part of the … Read the whole story

While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story

Marketers targeting Indian millennial mobile users need to move beyond demographic data and embrace smart data-based targeting to stay ahead of the game. Read the whole story

Television personalities like Al Roker are reaching from traditional broadcasting into the future of television, and will do it with help from technology like … Read the whole story

The platform is from startup Wrapify which has commenced operations in hometown San Diego and San Francisco. It plans to roll out in other … Read the whole story