MoBlog
Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors. Read the whole story
Demonstrating its strong leadership and willingness to adapt, mobile advertising revenue has come to represent about 76% of Facebook's total ad revenue. Worldwide, Facebook's … Read the whole story
- COMMENTARY
I can almost hear the collective sigh of relief. Our long national nightmare is over: We finally have fully immersive, 360-degree interactive pornography on … Read the whole story
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads to consumers based on contextual data beyond physical location, has added video ads. Read the whole story
- COMMENTARY
Social media apps are the first thing people check on their smartphones when they wake up in the morning and one of the most … Read the whole story
AudienceScience, a demand-side platform that services brands and marketers directly, will this week announce the launch of a new cross-device targeting technology called "Signature." Read the whole story
Shopping season gets bigger and bigger at the end of every year with sales for back-to-school shopping, Labor Day, Halloween, Black Friday, Cyber Monday, … Read the whole story
