MoBlog
by Steve Smith, Staff Writer
The much-enhanced search and Siri functionality in iOS 9 powers up the OS. It is not just a platform anymore, but an intermediary to most functions and information. Read the whole story
by Tyler Loechner
Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) saying that programmatic accounts for at least 40% of their total ad revenue … Read the whole story
by Steve McClellan
The deal follows FutureBrand's 2013 acquisition of retail experience design specialist UXUS. In both cases, FutureBrand had worked previously with the agencies on shared … Read the whole story
-
by Amy Corr
It's campaigns like this that make me feel like a technological cavewoman. In today's digital world, it's rare to see anyone pay or carry … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook's recent policy change on mobile measurement ran afoul of some of its publishing and developer partners, leading to a rare climb-down for the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While consumers use their smartphones to do many things, they still use them to call a business when they see an ad that interests … Read the whole story