Mobile Marketing Daily
Thursday, August 6, 2015
  • Programmatic Adoption Continues As Industry Shifts Attention To Quality

    Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) saying that programmatic accounts for at least 40% of their total ad revenue … Read the whole story

  • IPG's FutureBrand Buys Digital Agency Hugo & Cat

    The deal follows FutureBrand's 2013 acquisition of retail experience design specialist UXUS. In both cases, FutureBrand had worked previously with the agencies on shared … Read the whole story

  • Visa Tests The Digital Tip For Street Musicians

    It's campaigns like this that make me feel like a technological cavewoman. In today's digital world, it's rare to see anyone pay or carry … Read the whole story

  • Facebook Says "JK" On Withholding Mobile Data

    Facebook's recent policy change on mobile measurement ran afoul of some of its publishing and developer partners, leading to a rare climb-down for the … Read the whole story

  • Click-to-Call Commerce: $1 Trillion

    While consumers use their smartphones to do many things, they still use them to call a business when they see an ad that interests … Read the whole story