MoBlog
by Steve Smith, Staff Writer
Interest in Apple Pay is even declining among those who have used the payments platform -- more evidence that consumers remain smarter than marketers seem to think they are. Read the whole story
by Ben Frederick
Texas Christian University is partnering with mobile advertising platform Vivoom for a series of co-created video campaigns revolving around school spirit and the college's … Read the whole story
COMMENTARY
by Prodeep Bose, Columnist
"Marketing" is a terrible word for the business of making connections. And in this age of cyber attacks, "mobile marketing" conjures up horrors of … Read the whole story
by Aaron Baar
"The main goal for brand ecosystems is to lean on the best attributes of both companies to improve the offering with the clear goal … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The starting point for mobile shoppers depends on what they're looking for. When looking for information, Google wins out, but for products, it's all … Read the whole story
by Tanya Gazdik
Virgin America, which is the "official airline of the San Francisco Giants," celebrates "Virgin America Night" Aug. 15 when the team hosts the Washington … Read the whole story
by Tanya Gazdik
Constellation Brands' Corona Extra is teaming up with Latin musician Juanes and is serving as the official beer sponsor of the artist's "Loco De … Read the whole story