Interest in Apple Pay is even declining among those who have used the payments platform -- more evidence that consumers remain smarter than marketers seem to think they are. Read the whole story
Texas Christian University is partnering with mobile advertising platform Vivoom for a series of co-created video campaigns revolving around school spirit and the college's … Read the whole story
"Marketing" is a terrible word for the business of making connections. And in this age of cyber attacks, "mobile marketing" conjures up horrors of … Read the whole story
"The main goal for brand ecosystems is to lean on the best attributes of both companies to improve the offering with the clear goal … Read the whole story
The starting point for mobile shoppers depends on what they're looking for. When looking for information, Google wins out, but for products, it's all … Read the whole story
Virgin America, which is the "official airline of the San Francisco Giants," celebrates "Virgin America Night" Aug. 15 when the team hosts the Washington … Read the whole story
Constellation Brands' Corona Extra is teaming up with Latin musician Juanes and is serving as the official beer sponsor of the artist's "Loco De … Read the whole story