MoBlog
by Gavin O'Malley, Staff Writer
Facebook hasn't always seen eye-to-eye with mobile developers. Especially in its early years, the social giant had a reputation for stepping on their toes, and downplaying their place in its … Read the whole story
by Gavin O'Malley
Worldwide, mobile ad revenue swelled 64.8% -- from $19.3 billion in 2013 to $31.9 billion in 2014, per IAB. The robust growth is attributed … Read the whole story
COMMENTARY
by Piyush Shah, Op-Ed Contributor
Advertisers are trying to stay increasingly relevant; the rise of mobile has helped them stay alert to trends and consumer habits. Location-based marketing is … Read the whole story
by Laurie Sullivan
Google recently made changes in the way it would serve mobile search listings and advertisements to increase revenue and make it more competitive for … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Retailer apps are seen as convenient and fast but when it comes to making a smartphone purchase, the retailer website continues to win out. … Read the whole story
by Aaron Baar
"The technology is improving, and a lot of tier one carriers are spending a lot of money these days on web-based customer service," Kirk … Read the whole story
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by Erik Sass
With more publishers of all sizes hoping to tap into lucrative online video advertising, technical challenges remain. A number of relatively new tech firms … Read the whole story
by Ben Frederick
Mobile engagement platform provider SITO Mobile has partnered with mobile marketplace Millennial Media for a campaign to drive foot traffic into stores for a … Read the whole story
by Tyler Loechner
The question in programmatic video, posits TubeMogul, is no longer: "Is there enough inventory?" The question has shifted to: "What's the best way to … Read the whole story